Weather Metrics in Overland Park, a developer of broadcast products for local TV stations and a 25 Under 25® alumnus, is welcoming two new employees: COO Lisa Freidel and Director of Sales Julie Ross.

“We are excited to be starting a new chapter in our company’s history,” said Weather Metrics President Peter Levy in a release. “Lisa brings extensive experience in operations, processes and end-to-end system optimization. Julie has the knowledge and background that will help local stations elevate their brand awareness and generate revenue through our proven sponsorship programs. Both Lisa and Julie will ensure that Weather Metrics continues to grow in domestic broadcast television, as well as emerging markets in new industries and overseas.”

Replacing Donna Ehart, who became COO in 2010, Freidel will take on leadership of Weather Metrics’ operations, product development, customer care and support, and be responsible for the company’s operational practices and procedures.

Freidel has more than 20 years of leadership knowledge in such fields as telecommunications and food and beverage. She has also worked in government. She holds an undergraduate degree from the United States Military Academy and recently graduated from the executive MBA program at the Bloch School of Management at the University of Missouri-Kansas City. For the previous eight years at AT&T, Freidel counseled operational teams on how to maximize customer satisfaction while lowering costs.

Weather Metrics has created the new position of director of sales, in which Ross will supervise the company’s northeast territory and develop sales teams in promising areas of the business. Her expertise includes business acquisition, business development, project management and account assessment, and she has more than 15 years of experience in branding and marketing.