Local startup Bellezze Alte, which sells clothing and footwear for taller women, is rebranding itself as Elevate.

And with that comes a new clothing line, the Madeline Lubrano Collection, and a new tagline, “Elevating the confidence of tall women through fashion.” The Lubrano line will start with maxi dresses, followed by active-wear pants. The company’s clothing is for sizes 4 to 16, featuring inseams as long as 38 inches.

The name change will take effect in April. Founder Tricia Steffes said that customers can also expect a redesigned website, new inventory and a new buying experience that focuses on customer service.

“Our passion and enthusiasm for the designs we are bringing to market for tall women’s fashion are ‘elevated’ (pun intended) to unveil this new chapter in the Bellezze Alte story to our customer,” Steffes said.

“Our new brand image combines tall women’s fashion in a relevant way to her lifestyle. We continue to evolve with her, knowing she loves fashion and the latest trends, demands the best fit and function, and wants to feel sexy and confident in styles that fit her tall stature.”

Thinking Bigger Business has previously featured Bellezze Alte as a “Big Starts” company. You can read that article here.