John Landsberg, "Bottom Line Marketing"
John Landsberg owns Bottom Line Communications, an integrated marketing company that offers assistance with public relations consulting and development, crisis communications, strategic communications and media training. His monthly column, "Bottom Line Marketing," tackles all these topics and more.
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1
Setting Prices a Tricky Art Form
Understanding the psychology of the consumer can help maximize your profit.
By John Landsberg
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2
Add Another ‘T’ to Your SWOT Analysis
Take a look at trends when doing your SWOT(T) assessment.
By John Landsberg
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3
Social Media Can Be Great If Used Wisely
Understand the good and bad of social media before jumping in with both feet.
By John Landsberg
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4
The Myth of ‘All Publicity Is Good Publicity’
Maintaining a positive public image takes constant monitoring and knowing when to respond.
By John Landsberg
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5
Engaging Customers When They’re Cutting Back
A little creativity can take the place of a large marketing budget in tough times.
By John Landsberg
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6
Marketing to the Salad Bowl
Melting pot theory of marketing won’t work in the diverse marketplace of today.
By John Landsberg
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7
Customer Service Should Be More Than Just Measurement Tools
Would customers risk public humiliation to use your product or service?
By John Landsberg
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8
Slashing, Burning and Hiding Today Is Not a Wise Tactic
Lessons teach the importance of maintaining your profile in lean times.
By John Landsberg -
9
Why Do We Focus On Those People Who Dislike Us?
Don’t waste time and resources on customers who can never be satisfied.
By John Landsberg -
10
To Tweet or Not to Tweet, That Is the Question
Twitter has moved from a personal novelty to an effective business tool.
By John Landsberg -
11
Customer Service is a Contact Sport
How is your company performing on the front lines when it comes to taking care of customers?
By John Landsberg
